You were made to win. Now train like it.
A 12-week personal coaching engagement with Chip Pugh. Discover your identity. Define real success. Develop the daily habits that move you forward.
You can want to win and still feel stuck.
Most people never experience the joy of winning — because they were never trained to win.
The problem isn't effort. It's direction. You know how to jog, but winning requires learning to run your race like a competitor. Without a plan, motion is mistaken for progress. Without a coach, training alone leads to inconsistency, and your potential stays untapped.
You don't need more information. You need a coach who has spent his life building winners — and a process that turns who you are into how you live.
To win at life, you need two things. A plan. And a coach.
Made to Win is a 12-week, 1-on-1 coaching engagement built on the principles of the book by Chip Pugh. It exists for the leader who is ready to stop drifting and start training — with a clear plan and a coach in their corner.
What you need is the training.
Three phases. One winning life.
Made to Win is built around three phases that move from the inside out — identity, then vision, then habits. Each phase produces a deliverable you carry for life.
Discover your true identity
Uncover your unchangeable worth. Anchor your identity in the meaning of your name in God's eyes, your unique experiences, and your gifts. Reject the false messages that have held you back and declare the truth of who you were made to be.
Define real success
Align your life with the mission of God. Craft a vision modeled after the life of Jesus, with bold and measurable objectives across every major area. Stop drifting toward someone else's definition of success and start aiming at the life you were designed for.
Build daily momentum
Identity and vision only matter when paired with action. Build a customized plan that aligns to your values, fuels your vision, and creates the habits and routines that produce real progress. Begin every day with expectation. Finish every day with satisfaction.
"Every true success starts in the mind. When your thinking aligns with success, your actions follow. And the results take care of themselves." Chip Pugh — Made to Win
Chip Pugh has spent his life training winners.
From the NFL to elite CrossFit athletes to everyday men and women pursuing the mission of God, Chip has helped people move from potential to performance.
He doesn't just teach principles. He builds people. For decades he has trained leaders to structure their lives the way Jesus lived — anchored in identity, driven by purpose, and disciplined in daily practice.
He knows what it takes to win. And he knows how to train others to do the same.
Built on the principles of Made to Win.
The coaching engagement is built directly on the framework Chip wrote in his book. Every participant receives a copy. The book lays the foundation. The 12 weeks of coaching turn that foundation into a life you are actually living.
Get the BookA simple path in.
Coaching is limited to ensure depth, focus, and real results. Every engagement begins with a discovery call to make sure the timing and fit are right.
Book a Discovery Call
A short conversation to understand where you are, where you want to go, and whether Made to Win is the right next step for you.
Connect with Chip
If it's a fit, you'll be connected directly with Chip to align on your goals, your timeline, and the start of your engagement.
Train to Win
Twelve weeks. Three phases. Bi-weekly 1-on-1 sessions with Chip. You walk out with a Winner's I.D., a Winning Vision, and a Daily Success Plan.
For leaders ready to stop drifting and start winning.
- Leaders who feel successful on paper but sense something is still missing.
- People stepping into a new season, calling, or assignment who want to step in clear.
- Disciples who are tired of carrying everything alone and ready to do the work with a coach.
- Achievers who have read the books, taken the assessments, and want a process that actually moves them.
- Believers ready to align their daily life with the mission of God.
Frequently asked
How is Made to Win different from the BE1MK1 group trainings?
Speak Your Purpose and The SKILLS of Jesus are coalition-based group trainings. Made to Win is 1-on-1 coaching with Chip Pugh. It is the premier, white-glove engagement for leaders who want personal attention, a customized process, and direct access to Chip throughout.
What is the time commitment?
Twelve weeks total. Plan on two to three hours a week — a weekly training session you complete on your own time, plus a one-hour coaching call with Chip every other week. Most participants spend additional time integrating the work into their daily life, which is the point.
Do I need to have done Speak Your Purpose or SKILLS first?
Not required, but most participants come in having walked through one or both. If you are starting at Made to Win, the discovery call is where we make sure this is the right step for you.
What does the engagement include?
One copy of the Made to Win book. The complete 12-week training guide. Twelve weekly videos that guide you through the process. Six 60-minute 1-on-1 coaching calls with Chip. Email access to Chip and the BE1MK1 team throughout the engagement and for three months after you finish. A 15% discount on all BE1MK1 tools and merch.
How is investment handled?
Investment details are shared during the discovery call. We can discuss the deposit, payment timing, and any questions you have once we know the engagement is the right fit.
What does it look like when someone finishes?
You walk out with three things you didn't have before. A Winner's I.D. — a personal identity statement anchored in who God says you are. A Winning Vision — a clear, measurable picture of success for the next one to three years of your life. And a Daily Success Plan — the habits and routines that turn the first two into the way you actually live.
What would make Made to Win a bad fit?
If you want results without doing the work. If you want a quick fix instead of a process. If you are not willing to be honest about what is and isn't working in your life. If you are looking for a coach to tell you what to do rather than help you discover who you are. This is deep work. It only works if you do.
What's the next step?
Book a discovery call. We'll have a short conversation, hear where you are, and decide together whether this is the right next step for you. No pressure either way.
You were made to win. The training begins with a conversation.
Coaching is limited. Every engagement begins with a discovery call to make sure the timing and fit are right.
Book a Discovery Call