You were made to win.Let's Go!
Made to Win is a 3-month private coaching experience with Chip Pugh for leaders who want greater clarity, alignment, discipline, and purpose across their whole life. Together, you'll get clear about who you are, define what winning looks like in this season, and build the daily plan that moves you toward it.
You can be successfuland still not feel like you're winning.
You know how to work hard. You know how to carry responsibility. People depend on you. You've accomplished things. But success can create its own questions.
- Am I becoming the person I want to become?
- Is the life I'm actually living aligned with what I say matters?
- Am I leading my family as intentionally as I lead my work?
- What does winning look like in this season?
- Why do I keep struggling to make the changes I already know I need to make?
- Where should my energy actually go?
Sometimes the problem isn't motivation. It's that no one ever helped you define the race you're actually trying to run.
To win at life,you need a plan.And sometimes you need a coach.
Made to Win gives you three months with someone whose life's work has been helping people move from potential to performance. Chip isn't there to run your life. He's there to help you see it clearly. Ask better questions. Challenge what's holding you back. Identify what matters. Develop a plan. And hold you accountable to the person you say you want to become.
Expect.Aim.Train.
Winning starts from the inside out. First identity. Then vision. Then daily practice. Each phase produces something concrete that you'll continue carrying long after the coaching engagement ends.
Expect
Know who you are. Stop defining yourself by performance, failure, comparison, or other people's expectations. Clarify the identity you're going to live from.
Aim
Define what winning means. You can't intentionally build a life you've never clearly defined. Create a meaningful picture of what success looks like across the areas of your life that matter most.
Train
Build the life one day at a time. Translate identity and vision into habits, rhythms, priorities, and practices that shape how you actually live.
Six conversations.Three months.One life getting aligned.
Starting Line
Review the Starting Line Assessment. Explore current season, challenges, strengths, and what you want to be different in 90 days. Establish your coaching focus.
Expect
Go deeper into identity. Explore God's view of you, core beliefs, strengths, gifts, false messages, patterns, and values.
Aim
Move from identity into vision. Evaluate major areas of life and define what genuine success means in this season.
Prioritize
Vision creates options. Priorities create movement. Identify what matters most, what needs to stop, and what needs protecting.
Train
Translate priorities into habits, rhythms, boundaries, routines, and daily actions that reflect your identity and vision.
Keep Winning
Review the full three months. Assess progress. Identify what changed. Build the next season.
Coaching works when it changes the week between the calls.
Every week follows a simple rhythm. Learn from the framework. Apply it to your life. Practice the habit you're building. Check in on your progress. Then bring the real results back to Chip.
Learn
Engage short Made to Win teaching or reading.
Apply
Use the exercise in your actual life.
Train
Practice the habit, decision, or rhythm you're working on.
Check In
Complete the short weekly Winning Check-In.
Chip Pugh has spent his life training people to win.
- NFL Team Chaplain
- Former Division I Strength Coach
- Author of Made to Win
- Co-founder of BE1MK1
- Coach to leaders, athletes, pastors, and high-capacity people
Long before Made to Win became a book or coaching framework, Chip was a coach. He has spent decades helping people identify what they're capable of, confront what's holding them back, and build the discipline required to move forward.
Chip doesn't simply help people accomplish more. He helps them become more intentional about who they're becoming.
Personal from beginning to end.
6 Private 60-Minute Coaching Sessions
Direct one-on-one coaching with Chip every other week throughout the 90 days.
Private Made to Win Dashboard
Your personal training headquarters throughout the entire engagement.
Starting Line Assessment
A whole-life review that gives Chip real context before coaching begins.
Made to Win Book
The framework behind the coaching experience.
Weekly Training + Accountability
Short teaching, reflection, and the simple weekly Winning Check-In.
Between-Session Access
A way to reach Chip with questions, insights, or obstacles between scheduled calls.
Winner's I.D. + Winning Vision + Daily Success Plan
Three core deliverables you build throughout the 90 days.
Life Scorecard + 90-Day Forward Plan
Tools for evaluating alignment and keeping the training going after coaching ends.
The information isn't the expensive part. Personalized coaching is.
You can read the book. You can learn the principles. You can watch videos. Made to Win Private Coaching is for the person who wants someone experienced sitting across from them, talking about your actual life: your identity, marriage, leadership, goals, health, habits, calling, obstacles, season, decisions, and plan.
For people ready to do the work.
- You're successful on paper but something feels out of alignment.
- You want your whole life to reflect what matters most.
- You're entering a new season: role, opportunity, responsibility, transition, or growth.
- You're carrying significant responsibility and don't have many places where someone focuses on you.
- You know what you should do but aren't consistently doing it.
- You respond well to coaching and are willing to be challenged and accountable.
This probably isn't right if:
- You want a quick fix.
- You want someone to make your decisions for you.
- You aren't willing to examine your life honestly.
- You want inspiration without practice.
- You aren't ready to make changes.
- You can't commit meaningful attention to the next 90 days.
How this connects with other BE1MK1 experiences.
Speak Your Purpose
Focused personal coaching around identity and purpose. A shorter experience centered on your personal purpose statement.
SKILLS of Jesus
A guided cohort centered around practicing the way Jesus lived in community.
Made to Win
Private 1-on-1 coaching focused on intentionally building the whole life God has given you.
Common Questions
Is Made to Win a course?
No. Made to Win includes guided training, but the heart of the experience is three months of private coaching with Chip. The content gives you a framework. The coaching applies that framework to your actual life.
How often do I meet with Chip?
Six private 60-minute coaching sessions across approximately 12 weeks, usually every other week.
What happens between coaching calls?
You'll work through short weekly training, put the coaching into practice, complete a brief weekly check-in, and continue building your personal Made to Win plan.
Can I contact Chip between sessions?
Yes. Clients have access for appropriate coaching questions, updates, and obstacles between scheduled sessions.
How much time should I expect each week?
Plan for your coaching sessions plus focused weekly reflection and application. This is not intended to consume hours of academic work. The biggest time commitment is actually living what you're working on.
What will I leave with?
Four core outcomes: Winner's I.D., Winning Vision, Daily Success Plan, and 90-Day Forward Plan. Plus a clearer understanding of how those pieces shape your everyday life.
Do I have to complete another BE1MK1 experience first?
No. The application and discovery process will help determine whether Made to Win is the appropriate starting point.
How much does coaching cost?
Investment details are shared after we determine whether Made to Win is the right fit.
- 6 Private 60-Minute Coaching Sessions
- Private Made to Win Dashboard
- Starting Line Assessment
- Made to Win Book
- Weekly Training + Accountability
- Between-Session Access
- Winner's I.D., Winning Vision, Daily Success Plan
- Life Scorecard + 90-Day Forward Plan
You were made to win.Now train like it.
Apply for private coaching.
Tell us about your situation. We'll review and reach out if it looks like there may be a fit.